( ebook / Ebook ) Neuro Web Design What Makes Them Click? Voices That Matter ☆ Susan M. Weinschenk

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characters Neuro Web Design What Makes Them Click? Voices That Matter ☆ eBook, PDF or Kindle ePUB Cide to buy a product online Register at your Web site Trust the information you provide Neuro Web Design applies the research on motivation decision making and neuroscience to the design of Web sites You will learn the unconscious reasons for people's actions how emotions affect decisions and how to apply the principles of persuasion to design Web sites that enc. Though the purpose of the book is uite interesting I find the content pretty basic and the examples not very elucidative It is a interestig read for those tryin to get their head started on he subject of psychology applied to design but I would take it all with a grain of salt for the concepts and techiniues are uite sensitive and although they can help you drive a effective design from a business standpoint it might as well harm the user experience and the product brand by following deceptive approaches to convert usersThe book is a light reading and can be finished in just a couple of hours but the paperback format just all New Riders books has an extremely fragile cover which is bad for on the go readersFor a better start on how the mind operates and how we can take advantage of it while still maintaining an ethic behavior I would rather recommend How We Decide Predictably Irrational and The Invisible Gorilla

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characters Neuro Web Design What Makes Them Click? Voices That Matter ☆ eBook, PDF or Kindle ePUB Ourage users to clickNeuro Web Design employs neuro marketing concepts which are at the intersection of psychology and user experience It's scientific yet you'll find it accessible easy to read and easy to understand By applying the concepts and examples in this book you'll be able to dramatically increase the effectiveness and conversion rates of your own Web si. Very easy reading material about the fascinating relationship between the different areas of the brain and their reactions to information presented in different ways especially within a website environment As both a web designer as well as a lover of psychology I found the parts regarding human behaviour particularly intriguing The book is split up into manageable chunks which makes reading on the go a pleasure and much like social genius Dale Carnegie she thoughtfully summarises each chapter as well The book would have scored 5 stars except that I didn t care for the unnecessary evolution plugs Treating theories as provable fact has a danger of casting doubt on the objectivity used with the other information presented Regardless I d recommend this book for anyone that has a good productservice and an attractive website but still has sales challenges

Susan M. Weinschenk Ê 7 read & download

characters Neuro Web Design What Makes Them Click? Voices That Matter ☆ eBook, PDF or Kindle ePUB While you're reading Neuro Web Design you'll probably find yourself thinking 'I already knew that' a lot But when you're finished you'll discover that your ability to create effective web sites has mysteriously improved A brilliant idea for a book and very nicely done Steve Krug author of Don't Make Me ThinkA Common Sense Approach to Web UsabilityWhy do people de. Susan s book on psychology applied to web design is easy to read and packed with information Having already read through Stephen P Anderson s Mental Notes card deck which is partly based on this book I was already familiar with many of the concepts presented by Susan There are sufficient citations to give this book credibility even though it doesn t read like an academic publication Susan covers persuasion social validation the power of storytelling reciprocity scarcity choice and psychological principles I also recommend you read BJ Fogg s Persuasive Technology and Noah Goldstein s Yes 50 secrets from the science of persuasion

  • Paperback
  • 168
  • Neuro Web Design What Makes Them Click? Voices That Matter
  • Susan M. Weinschenk
  • English
  • 05 May 2019
  • 9780321603609